One of the things you’re going to have to do if you’re a lawyer, whether a DWI lawyer or any other lawyer, is get clients. and one of the great ways to do that is with your website. The only thing is, for most of us lawyers, out websites suck. They are old, they are boring, and they are ineffective. And for most, they’ll just keep on going that way.

But not for you. Not for me. We’re going to rise above the mediocrity. And we’re going to do it by implementing these three ideas.

1. Put Yourself on Camera

When I talked to some people that were in the know in marketing, the one thing they said over and over again was that video was the most effective ways of reaching out and making a real connection with your potential clients. Of course I didn’t listen to them, because video makes me uncomfortable (have you ever heard your own voice on video? It never sounds like you think it should). But over time I came around, and now when people are looking for a Houston DWI lawyer they turn to me – they know I’ll do my best for them.

2. Look at What Everyone Else is Doing, and Do the Opposite

It’s really pretty tough to be original. Originality requires putting yourself out there, and putting yourself out there could result in failure. And people generally don’t like failure. But if you want your website to be great, you’re going to have to do that. You are going to have to look at what everyone else is doing, and do exactly the opposite.

For example, I’ve been looking at the Houston DWI lawyer websites around and I see several things over and over. I see cop cars, I see pictures of Houston, I see worried faces, and I see the words “aggressive, dedicated, and experienced.” And seeing that tells me exactly what I don’t want to have on my site.

In any business where you are promoting value, the key to success is differentiating yourself from the competition. You’ve got to have something they want, something the other guy can’t offer, that people are willing to pay for. You can’t have something for everyone, but you can have something for your ideal client, and you simply need to find out how to do that and then execute on your site.

3. Write a Book

Like I said earlier, everyone and their brother promotes their experience. But why talk about experience when you can show it through an ebook. If you’ve got the experience you say you do, then you should know at least ten questions that everyone wants to ask a Houston DWI attorney when they sit down with them for the first time. So, write the book. Show people that you know what they are thinking, sometimes even before they are thinking it. Your experience will show instead of be explained.

Writing a book also shows people that you care about them before you even get to know them. It’s a great way to show them what you and your firm are all about. One of the questions could obviously be what to look for in a good DWI attorney or what makes you different from everyone else. There are a million opportunities to give a mini sales pitch before the potential client even picks up the phone.

Revamping your website doesn’t have to be difficult, but you do have to be committed to it. Know it’s okay to look a little different. Know it’s okay to put yourself out there to be judged. Know that the future success of your law firm depends on it.

Marketing a law firm, as we all know, is tough. And, it’s even tougher, in my opinion, when you are in a major metropolitan area, like I am. As you might imagine, I am not the only Atlanta personal injury lawyer around – there are a lot of us. Because of that, getting people that need our help to know that we exist is a large part of our marketing efforts. We know that once people meet us they’ll see we’re a premier firm – but getting people to find us has always been difficult.

But it’s less difficult than it once was, and that’s because of our marketing efforts. Now, while I typically wouldn’t divulge this kind of information, I thought it would be good on this site, I mean, we’re talking about being a lawyer, right? It’s important to know everything that that entails. So today we’re going to talk a little bit about marketing.

1. You’ve Got to Have Patience

If there’s one lesson I hope everyone that reads this post picks up, it’s that you’ve got to have patience to successfully market anything, but especially a law firm. The reason this is so is that it just takes time for marketing efforts to get put into place. And, once their in place, it takes time to tweak them so they are just right. There’s no such thing as a sure fire hit when you’re marketing, so you’ve got to be ready to tweak once you’re out there based on what you see.

Here’s a great example. I had this friend, who, actually also happens to be an Atlanta personal injury lawyer (although we’re competitors we both know there is plenty of business for the two of us). He hired this guy to help him with his search engine ranking. He wanted to link high when people were searching for personal injury lawyers in Atlanta. And the guy, surprisingly, did what he promised to do. But, there was a problem – no one was calling. And no one called for about a month.

My buddy talked with his guy, who told him, as you might expect, that he was getting the exposure he wanted, but he needed to tweak his website – something on it wasn’t resonating with potential clients. So what did my buddy do? No, he did not tweak his website – he just ended his relationship with the guy he hired! You know that I’ll be calling that dude real soon for help.

But aside from that, the lesson is simple – you’ve got to be patient. You’ve got to be willing to tweak, sit and see if it works, and then tweak again. If you aren’t tweaking you aren’t doing what you need to do to market your personal injury law firm.

2. Know that More Exposure is Better Exposure

One of the things I did when I first started was look around for that golden arrow of marketing. I was looking for that one thing that would make clients come in droves so I could just sit back and be a lawyer. Here’s the problem, though – that doesn’t exist. What works for me is trying to get in front of as many of my ideal clients as possible. That means doing online marketing, offline marketing, promotion, and whatever else I can think of to get people to know me and what I do.

When I sit back and think “where do people look when they need an Atlanta personal injury lawyer?” several things pop up, not just one. Because of that, I’ve got to get out in front of all of those places. I’ve got to be top of mind in all of those circles (and, though this is information for another post – differentiating your marketing efforts makes your firm safer if one should dry up for whatever reason).

There you have it, how I successfully marketed my law firm. Whether you are a personal injury lawyer in a big city or a small, one, these messages will hold true. You need to ask yourself what are you doing that’s consistent with this and what are you doing that’s inconsistent with this? When you’ve identified the problem, fix it.

Now I want to hear from you? What do you think? Do you have anything to add? What works for you?

At the end of 2008 the economy fell apart and with the banks that had over extended themselves with sub-prime loans there was a ripple effect that led to a massive foreclosure crisis as thousands of people throughout California lost their jobs. Although the real estate collapse took place four years ago many people are still feeling the affect of the market meltdown and the financial repercussions that continue to present challenges to a lot of California households. With home values being slashed there are some people that are facing a growing debt as they are dealing with the aftermath of the global economic downfall. Hard working honest people are discovering that the only way to get out from their debts is with the help of attorneys that can file for bankruptcy in Los Angeles.

Weighed down by an anchor of debt that is the result of the housing crisis and which has escalated to include a job loss or mounting credit card debts many Californians are facing the stark reality that in order to gain control over their personal finances they have very few options but to file for bankruptcy. As stocks continue to be shaky and investments were lost as a direct result of the real estate debacle a lot of people lost their savings and investments. With little money coming in and a lot of demands to pay for a mortgage, car payment and other unsecured debts there are plenty of people that need help getting back on their feet again.

By working with a bankruptcy attorney in Los Angeles people that have been hit with their own economic crisis can work out a settlement of their debt or in some cases walk away from their financial obligations and make a fresh start in life. After the dismissal of their case individuals that are filing for bankruptcy can start over as they are more careful about where they spend money and who they trust with their finances.

Just under a year ago some friends and I started a band. We are starting to get noticed in our local area, we have shows every weekend and we are starting to get a following. We need to perform a trade mark name search in order to start our trade mark application. We want to make sure that no other band is already using the name that we have. If no one else already owns the trademark then we want to secure it for our band. We have been given the opportunity to expand a bit and tour up and down the coast this summer. We do not want to make T-shirts and put together an EP, only to discover that we need to change the name of the band. The sooner that we can get the trademark the better. If someone else holds it already I do not know what we are going to do. We all like our band name.

I think no matter what intellectual property of yours you are looking to defend, one needs a good trademark lawyer to make sure you’re covered. You don’t want to allow easily preventable errors or to leave problem loopholes while trying to protect you and your “band.”

Trademark Access can help you ensure you are getting a proper trademark registration and complete it properly. I’ve heard most successful trademark applicants use trademark lawyers and don’t choose to skip this step in the process. An exploitable trademark can give you legal nightmares and can potentially cost you a fortune.

If you risk an improperly filed trade mark application, it is not refundable, the money spent on it will be gone and a new application will have to be filed with the USPTO. With the proper professionals examining the application before completing it, you can make sure this financial loss is not going to happen to you. Check out Trademark Access right now.

I know I write a lot of posts like this – “how to be successful” kind of posts. But I write them because they are important, and because I think people like to read them. It’s helpful to have an idea of what makes one successful. And not that many people are talking about it.

Today I want to talk about what it takes to open a successful law firm from the perspective of your innate attributes. Sure a business plan is great and a marketing plan is great, but what about what you need personally to be successful? That’s what we’re going to talk about today.

I got the idea for this article when I was talking to an Atlanta personal injury attorney friend of mine. He’d opened up a practice recently and we were talking about what made one personal injury law firm successful versus another one that wasn’t. We came up with a few of the things that we think set the successful apart from the rest. Here’s what we came up with.

1. Inner Drive

One of the things that people encounter when they open a business is that lull between when the business is open and when people start calling. There is also that lull between when people start calling and when a lot of people start calling. It’s in those lulls that the successful separate themselves from the people that are just treading water.

No matter what anyone tells you, overnight success rarely happens. What makes people successful is a prolonged effort to reach the goals people set for themselves. That often means working hard day in and day out without any specific evidence that the effort is paying off. All you can hope is that the plan comes together like you think it will – essentially that the hard work will pay off.

The other half of the drive part is the “inner” part. My buddy and I know firsthand that it’s easy to become complacent when you are the boss. It’s easy to coast and be comfortable once things even out and you aren’t concerned necessarily with paying the bills every month. The difference between the successful and everyone else is they find that inner drive to continue to push forward, to continue to try to be the best.

2. Willing to Take Risks

When I talk about being willing to take risks, I’m not talking about being willing to go bungy jumping or go skydiving. I’m not talking about climbing a mountain. I’m talking about being open to trying things you may not think will work to see if in fact they will work.

Opening a law firm is all about experimenting. You think about something that might get you some clients and you try it out, measure it to see if it works, and if it does you keep it, if it doesn’t you throw it away. What you can’t do is be so afraid of failure that you don’t try anything. Let me give you an example.

When my buddy first opened his firm he started going around telling everyone he was a personal injury attorney. He also started working on his online presence. But that wasn’t enough. So he came up with some other ideas to try to get business, including putting on a webinar once a month where he presented on the five things you must do if you are injured. When he set that up there was the chance that no one would show up. And there were times when only one or two people showed up. But he pushed on, and over time those webinars paid off.

3. Ability to Not Panic

There comes a time in every law firm’s existence, whether you are a personal injury attorney or a DWI attorney, that you begin to question whether or not you are on the right track. Maybe the phone stops ringing for a couple of weeks, or something happens that throws your business for a loop. Maybe a marketing idea you had doesn’t work out like you thought it would. Whatever it is, those that are successful resist the urge to panic and do something stupid.

Here’s a great example. After my buddy the personal injury lawyer had been open for a while he went through a stretch of a month where the calls just dried up. He didn’t know what happened, but he know people weren’t calling. During that time marketers, as they always do, called pitching their services. It took everything my buddy had not to sign up for these services, because he knew they weren’t going to work. It’s that kind of panic spending that can get a law firm in big trouble.

There you go. Three attributes you need to open a successful law firm. How many of them do you have?

Here’s the thing about personal injury lawyers – there are a lot of them and they aren’t all good. If you’ve been injured in an accident, then you want someone on your side that knows what they are doing and can get the best results for you. And, if you want to be an injury attorney, you should probably make sure you’ve got these characteristics – they’ll help ensure you are successful and providing your clients they kind of representation they deserve.

These qualities aren’t the end all be all of a good personal injury lawyer (or a good attorney of any kind for that matter), but they are things that mark good attorneys. As you read along, ask yourself if you have these characteristics, and if you don’t start working toward gaining them.

1. Experience with and a Focus on Personal Injury Claims

One of the things I see most often are attorneys that are advertising that they know what they are doing with all sorts of different things. I’m a DWI attorney, I’m a bankruptcy attorney, I’m a contract attorney, and I’m a personal injury attorney. The fact is, in the real world, it just doesn’t work like that. Each practice area is specific enough that if you aren’t spending time on it every day, you are doing a disservice to your client, and if you are a potential client, you are likely in for a bad experience.

Here’s an example of what I’m talking about. I know a guy that is an Atlanta injury attorney. When people ask him what he does, he tells them he helps people who have been injured get money for those injuries. That is it. He doesn’t do wills or anything else. He’s a personal injury attorney. If you need help, that’s the type of person that you need to be looking for.

And, along with the focus needs to come some experience. Now, I will tell you, the level of experience just depends on what you feel comfortable with. I know some attorneys that have been practicing forever that are terrible, and I know some that haven’t been practicing for long that are great. So don’t throw all your weight behind experience.

If I were looking for help from an personal injury lawyer, the one thing I would ask is if they’ve done a case like mine before. That shows that at least they’ve handled something like you’ve experienced before. If they haven’t, that should probably be a red flag.

2. A Good Staff

I’m going to go back to my buddy that’s the Atlanta personal injury lawyer for a second, because he’s a great example of this. I don’t do personal injury work, but I know people that do, and I know it involves a lot of paperwork, a lot of phone calls and correspondence with doctors and insurance adjusters.

If you’re attorney is working on this alone, there’s a big chance he’s not going to be doing everything he should be doing for you. In many ways a good staff can make a firm a good one or a bad one. Ask who will be helping with your case. Ask about what they know. Ask if you can meet the staff if you want – the more you know about them, the better you can gauge the firm.

3. Great Reviews and Testimonials

The best way to figure out if someone is good or not is to hear from people they’ve helped in the past. The best way to do that is scout out if they’ve got any testimonials on the internet. Sites like Yelp and Google Maps are typical places people leave reviews. If you see a bad one, don’t write that firm off – read the review and find out what the problem was. For me, red flags are things like “terrible communication” and things like that.

I know in my own firm and the buddy I have that is the Atlanta injury attorney, we ask for reviews and testimonials from all of our clients when we’re finished. We’re happy with the work that we’ve done and are excited to hear what people have to say. And if, occasionally, a bad review is handed down, we can take the opportunity to address any problems we might have before they become serious.

There you go. Three qualities of a great personal injury lawyer. Like I said, the list is longer than three, but if you find someone with these attributes, they’re likely to do a good job for you.

Ever wonder what it’s like to be a Seattle bankruptcy attorney? Well, today is your lucky day, because I’m going to tell you. When I’m done, hopefully you’ll have a better understanding of exactly what we do each and every day to help our clients with their cases.

7:00 a.m. – rise and shine, it’s time to get the day started. Typically will give a quick glance at my calendar to confirm what I have going on for the day and my email to see if anything has happened over the night. A lot of my clients come from the internet, and people will typically set up consultations with me when they get home for the night. When I check in the morning I’m just looking to see how many new people I’ll be meeting.

8:00 a.m. – at the office. First thing I always do is look and see what filing deadlines we have for the day and make sure that paperwork is getting done. In bankruptcy there are a lot of deadlines that have to met. If you don’t meet those deadlines, you’re in big trouble. It’s not hard to keep track if you’re vigilant about, and we are.

8:30 a.m. – if I don’t have court (which is typically once every two weeks or so) I’ll set up client intake meetings from 8:30 to 10:30, which gets me about two new client intakes. There are a lot of questions to be asked and a lot of documents to compile, and the hour gives us plenty of time to do that.

10:30 a.m. – this time I typically use to make phone calls to current clients, to meet with current clients, to take care of client matters, and to do whatever work needs to be done for the day. This typically is between 3 and 4 hours a day. The thing about being a bankruptcy attorney is, the work never stops, but if you buckle down and do it in chunks, you can knock out what you need to do in pretty short order – it’s all about being organized.

3:00 p.m. – I might try to squeeze in one more client intake if we need to at this time. Otherwise I’ll take this time to look over the work my staff has done for the day, sign whatever needs to be signed, make any phone calls that need to be made, and otherwise take care of the menial tasks that build up on a day to day basis.

4:30 p.m. – This is my winding down time for the day. I make sure I know what’s coming up tomorrow and prepare myself for that. If I’m going to talk to a client I’ll look over their file, if I have court, I’ll make sure everything is ready, and I’ll take care of whatever else I need to take care of.

6:30 p.m. – back home to hang with my family and enjoy the rest of the night.

There you go, what it’s like to be a Seattle bankruptcy attorney. Was it as fun as you thought? Probably not. It is a job, but it’s very rewarding. Bankruptcy law is one of the few areas of practice that actually allow you to truly help someone get back on their feet.

Comments? Questions? I want to hear them!

I’ve been a practicing Salt Lake City DUI attorney for a few years now, and I’ve come to learn some very important lessons. Instead of keeping them all to myself, I thought I’d share them with you. When you’re done reading these lessons, if you have your own opinions, feel free to share them down below in the comments. Have your own lessons? We’d love to hear them!

1. There is No Such Thing as an Unwinnable Case

I’ve seen all kinds of cases in my time as a DUI attorney. Some were very good cases for us, some were very bad cases for us. But in each and every case, there was a way that I could see that we could win, and in many of those cases we did find a way to win.

What I’ve learned is, though, is that the only way you win is to try. The only way you get what you want is to push the envelope (when appropriate) and make the state prove their case.

2. If a Judge Can Find a Way for You to Lose, They Will

With the above being said, however, there are plenty of cases we’ve lost, and in those experiences what I find the most disheartening is if the judge can find a way that we lose they will take advantage of that – and we lose. Believe it or not, there are a lot of close calls in a DUI case – cops make mistakes all the time and open up doors for us DUI attorneys to take advantage. But judges often slam those doors shut, even in cases that I thought were sure winners.

The one saving grace, though, is that we do win from time to time, and sometimes we win in cases we should lose (most of the time because the case is so egregious or the prosecutor royally messes up). Prosecutors don’t like to lose, ever (they’ve been ingrained with that feeling because they win so much). The thought of losing for them is disastrous, so filing motions can often get you a good deal (see lesson number 1).

3. You’ve Got to Take on an Underdog Mentality

If you tear yourself up every time you lose a case, you’re not going to be in the business very long. The life of a DUI attorney is often filled with mediocre results, that’s just the name of the game. The deck is stacked against us. Public opinion is against us, jurors are against us, judges are against us, and the law is against us.

Like an underdog in a basketball game, all we can do is roll the ball out there, do our best, play our hardest, and see what happens. Sure, we may get beat, but we may win too. And there’s something to be said for that.

Those are three of the things I’ve learned as a Salt Lake City DUI attorney. What do you think? Have you learned anything else? I want to hear from you!

I think one of the misconceptions out there are that law firms are always busy, that people are always working 12 hours a day, 6 days a week, just taking care of business and rolling in the money. The truth of the matter is, there are times when it’s slow, there are times when the phone doesn’t ring for three or four days and then it rings all day one day. I wanted to talk about some ways to minimize the damage of that.

I’m a DWI attorney, so I’m constantly on the lookout for new clients. When I finish a case for one, the chance that they are coming back isn’t large. Because of that I feel the ebb and flow even more than others. What I mean is, if you’ve got an estate planning practice, for example, you’ve got yearly check ups you can do, life circumstances change and things need to be updated, and on and on and on. That isn’t necessarily the case with a DUI practice.

1. Don’t Freak Out and Do Something Stupid

That’s the first thing you need to remember – don’t freak out and do something stupid. Irrational actions are not good for business. Instead, you should take a look at what you are doing and decide if the action you want to take is really going to help or if you are just trying to do something to feel like you’re doing something.

For example, a few months ago we had a bit of a lull in new clients. It was just about that time I got a call from an internet marketer telling me they could make me the best Houston DWI lawyer out there. They promised the world, and though I was skeptical, I was close to saying yes, just to try something different.

Just say no when someone calls with an idea that you know isn’t going to work.

2. Diversify Your Potential Client Streams

Right now this is one of the biggest things I’m trying to do. Most of my clients come from the internet. When people are looking around for a Houston DWI attorney they are almost certain to find me. I show up everywhere. But that isn’t good enough, because if that goes down, our firm would be in really big trouble.

The key then, is to look around for other potential sources of business. The most obvious source of business is referrals. Building a referral base is completely different from building an internet referral source – it’s taking me out of my comfort zone, so I’m a little nervous to do it. But I know that if I want to avoid the ebbs and flows that come with not only being an attorney but a DWI attorney, I know I need to do this.

Those two things alone won’t make you rich, they won’t stop the ebbs and flows, but they will help. Take my advice try these two things out, and I guarantee you’ll see an uptick in business, and a steadying out of business.

This blog is all about what it’s like to be a lawyer, so why not answer a question that a lot of people have – how to open a law firm right out of law school. I guess there are probably a few questions that come out of a thought like that: (1) is it even possible; (2) how; and (3) where do I start? So let’s just answer those today and then move on to see what else we can talk about.

1. Is it Possible to Start a DUI Law Firm Right Out of Law School?

Short answer, yes. Long answer,yes, but you are going to have to work your ass off and you’re going to have to do a bunch of stuff you never thought you would do, including admitting to yourself that you don’t know everything and occasionally throwing yourself at the mercy of someone that does for some help.

I’m an Atlanta DUI lawyer. When I opened my law firm (not right out of law school but pretty darn close) there were hundreds of other lawyers competing against me. That’s some heavy stuff to overcome some times. But it can be done.

2. How do You Start a DUI Law Firm Right Out of Law School

Honestly, it’s not as hard as you think. You pretty much just have to say “I’m a DUI lawyer, and I’m open for business.” To be successful, though, it takes a little more. It takes some guts, it takes some planning, and it takes some courage.

3. Where do I Start?

Well, if you’re right out of law school you’re going to have to do two very important things at once: (1) you’ve got to learn how to be a DUI lawyer; and (2) you’ve got to learn how to be a businessman. We won’t conquer all of this in this post – it would make it way too long, but at the end of the day the more you think about this and plan it out (both sides of it) the better off you are going to be at the end.

I guess I’d say for now one of the best things you can do is think about what you’d want the practice to be if everything went right. For me, I started thinking about what it would be like to be a prominent Atlanta DUI attorney, with plenty of work and plenty of knowledge about being a DUI attorney – what would that look like? Then I started working back from there. I thought about what my staff would look like, how many attorneys I’d want to have, what responsibilities everyone would have, and how that would all set up and how everyone would work together.

For today, why don’t you just think about that. And think about if it’s possible. As always, I love to hear comments and questions, so let me hear them!