This is more a marketing article than anything, but who can’t use some more information on how to make your business better? As you might expect, this is about putting video on your website to increase the number of people that become interested in your services and call you up. This is a story of a Houston criminal lawyer who did just that.

For this particular attorney, business was good. People were calling, people were signing up, people were getting helped. But there were so many more people out there that were missing out on the opportunity to have top notch representation because the lawyer wasn’t doing a good job of letting potential clients know who he was.

He talked to his business coach, who suggested that he put a video up on the site. The idea behind video is pretty straight forward. It’s more than a picture. It’s more than words on a page. It’s a real life you reaching out to touch people and make connections with them.That’s what makes video so powerful. Think about when you watch television – at the end of a show you feel like you know the characters, even though you don’t really know them at all. That’s the connection that video can give.

But what does a Houston criminal attorney know about making a video? About as much as you do. But that’s not such a huge hold up. There are plenty of people out there that would love to help you make a video, and make it a good price with good production value. So this guy got on the internet, found some starving film major at the local college, and got started.

The first thing he did, though, before even contacting the videographer, was make a script. It was important that he tell people and show people why he wasn’t like every other criminal defense attorney out there. And to do that, he had to show them on the video. The video has to demonstrate some of his personality. So he sat down and worked on a script (the video only has to be 90 seconds long). Once he had a script he was ready to go.

The videographer came, the did some takes, edited it up, and put it up on the home page of the website. Miraculously, this guy started getting a lot more calls from his website. The video was to thank for that.

You don’t have to be a criminal defense attorney for this to work. You are always trying to make connections with your potential clients, and this is a powerful way to do that. So sit down and start writing – once you have the script you’re 90% of the way there.